The shortage of skilled workers has become evident; according to a study by the Bertelsmann Foundation, 66% of the entrepreneurs surveyed state that they are affected by this. With this in mind, we have identified four strategic measures that have helped our clients to attract good people.

1. Alignment of HR work

HR work must focus more strongly on recruiting and developing specialists. The aim here is to identify future requirements and systematically synchronize the recruiting, onboarding, development and talent management processes accordingly. Until now, HR managers have often been concerned with simply filling vacancies – instead, processes need to be created to identify requirements, specifically identify talent on the market and develop it within the company.

2.Participatory co-design of personnel policy by employees

Actively involving employees as ambassadors for the company is nothing new; Employee Referral Programs are well known. However, these programs now need to be scaled up and employees' networks used as a targeted channel. Corporate influencer programs can also play a decisive role in this.

3. Strengthening employer attractiveness through a good employee experience

A strong employer brand is not created by a claim and good images. It is always lived from the inside out and requires a high level of attractiveness as an employer. This is achieved above all through a good employee experience and a working environment in which employees can flourish and develop. We work with our clients to achieve this through the design of HR processes and an effective leadership development architecture, among other things.

4. Investment in educational initiatives

Targeted investment in training initiatives is a crucial step in overcoming the skills shortage. By promoting external training initiatives, companies can not only qualify their existing employees, but also identify potential talent at an early stage and attract it to their company. And above all, they contribute to equal opportunities by supporting those who fall through the educational grid.