{"id":5160,"date":"2026-10-13T13:10:52","date_gmt":"2026-10-13T13:10:52","guid":{"rendered":"https:\/\/studio-oe.de\/?p=5160"},"modified":"2026-10-13T13:13:28","modified_gmt":"2026-10-13T13:13:28","slug":"kulturentwicklung-corporate-identity","status":"publish","type":"post","link":"https:\/\/studio-oe.de\/en\/kulturentwicklung-corporate-identity\/","title":{"rendered":"Projekt: Kulturentwicklung &#038; Corporate Identity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5160\" class=\"elementor elementor-5160\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40b7b628 e-con-full e-flex e-con e-parent\" data-id=\"40b7b628\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb16ed2 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"6fb16ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-32d927d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"pexels-rdne-7647999\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Kulturentwicklung & Corporate Identity<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b1335d6 e-con-full e-flex e-con e-parent\" data-id=\"6b1335d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1373b245 e-con-full e-flex e-con e-child\" data-id=\"1373b245\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1795a1b2 e-con-full e-flex e-con e-child\" data-id=\"1795a1b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68978af3 e-con-full e-flex e-con e-child\" data-id=\"68978af3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-508bc282 e-con-full e-flex e-con e-child\" data-id=\"508bc282\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5fed84 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5c5fed84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;400&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herausforderung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309247d9 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"309247d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:&quot;200&quot;,&quot;_animation_mobile&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e68cc77 elementor-widget elementor-widget-text-editor\" data-id=\"3e68cc77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eine neue Strategie, eine wachsende Organisationsstruktur und mehrere eigenst\u00e4ndige Einheiten stellten ein internationales Unternehmen vor die Frage nach seiner Identit\u00e4t. Eine gemeinsame Kultur war innerhalb der Tochterunternehmen sp\u00fcrbar \u2013 im Gesamtunternehmen hingegen fehlte ein verbindender Rahmen f\u00fcr Zusammenarbeit und Kommunikation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-781d6a60 e-con-full e-flex e-con e-child\" data-id=\"781d6a60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c18b6a3 e-con-full e-flex e-con e-child\" data-id=\"7c18b6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b511513 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b511513\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;400&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unsere Unterst\u00fctzung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3827908f elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"3827908f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:&quot;200&quot;,&quot;_animation_mobile&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1d53c2 elementor-widget elementor-widget-text-editor\" data-id=\"6b1d53c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir begleiteten die Organisation in einem mehrstufigen Kulturentwicklungsprozess:<\/p><ul><li>Durchf\u00fchrung einer <strong>Mitarbeitendenbefragung und vertiefender Interviews<\/strong>, um Mitarbeitende einzubinden und kulturelle Muster sowie Handlungsfelder zu identifizieren<\/li><li>Ableitung einer neuen <strong>Corporate Identity<\/strong> aus der Unternehmensstrategie als verbindendes Selbstverst\u00e4ndnis und Orientierungsrahmen<\/li><li>Entwicklung eines unternehmensweiten <strong>F\u00fchrungsverst\u00e4ndnisses<\/strong>, um verbindende Standards zu entwickeln und R\u00e4ume f\u00fcr individuelles F\u00fchrungsverhalten zu definieren<\/li><li>Begleitung einer <strong>Leadership Learning Journey<\/strong> mit vielf\u00e4ltigen Formaten, um F\u00fchrungskr\u00e4fte von einer operativen hin zu einer strategisch-gestaltenden F\u00fchrungsrolle zu entwickeln<\/li><li>Arbeit an <strong>kollaborativen Strukturen, Kommunikationswegen und vereinheitlichten Prozessen<\/strong> zur St\u00e4rkung des kulturellen Fundaments<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kulturentwicklung &#038; Corporate Identity Herausforderung Eine neue Strategie, eine wachsende Organisationsstruktur und mehrere eigenst\u00e4ndige Einheiten stellten ein internationales Unternehmen vor die Frage nach seiner Identit\u00e4t. Eine gemeinsame Kultur war innerhalb der Tochterunternehmen sp\u00fcrbar \u2013 im Gesamtunternehmen hingegen fehlte ein verbindender Rahmen f\u00fcr Zusammenarbeit und Kommunikation. Unsere Unterst\u00fctzung Wir begleiteten die Organisation in einem mehrstufigen Kulturentwicklungsprozess: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5160","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projekt: Kulturentwicklung &amp; Corporate Identity - studio \u00f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-oe.de\/en\/kulturentwicklung-corporate-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projekt: Kulturentwicklung &amp; Corporate Identity - studio \u00f8\" \/>\n<meta property=\"og:description\" content=\"Kulturentwicklung &#038; Corporate Identity Herausforderung Eine neue Strategie, eine wachsende Organisationsstruktur und mehrere eigenst\u00e4ndige Einheiten stellten ein internationales Unternehmen vor die Frage nach seiner Identit\u00e4t. Eine gemeinsame Kultur war innerhalb der Tochterunternehmen sp\u00fcrbar \u2013 im Gesamtunternehmen hingegen fehlte ein verbindender Rahmen f\u00fcr Zusammenarbeit und Kommunikation. 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