{"id":3012,"date":"2024-01-11T10:58:45","date_gmt":"2024-01-11T10:58:45","guid":{"rendered":"https:\/\/studio-oe.de\/?p=3012"},"modified":"2025-07-17T11:37:30","modified_gmt":"2025-07-17T11:37:30","slug":"unternehmenswerte","status":"publish","type":"post","link":"https:\/\/studio-oe.de\/en\/unternehmenswerte\/","title":{"rendered":"Corporate values must be authentic. Otherwise, it won't work."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3012\" class=\"elementor elementor-3012\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7429448 e-flex e-con-boxed e-con e-parent\" data-id=\"7429448\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e626d4 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"5e626d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-32d927d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"pexels-ricanaypa-3155723\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Corporate values must be authentic. Otherwise, it won't work.<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4b8a33 e-flex e-con-boxed e-con e-parent\" data-id=\"a4b8a33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25cbba8 elementor-widget elementor-widget-text-editor\" data-id=\"25cbba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corporate values are often introduced with great fanfare, but then not put into practice. After a few years at the latest, they are either forgotten or have turned into a joke. Why do corporate values not have the intended effect?<\/p>\n<p><b>Corporate values are interchangeable <\/b><\/p>\n<p>Core values need no external justification. They are what defines the company, its DNA so to speak. Generic characteristics such as customer focus, integrity and quality can be practiced and written down in instructions or SOPs. However, they do not have to be anchored in the company as core values. Core values should only be those values that make up the essence of a particular company. <br><strong>Problem: <\/strong>Even if these values are introduced, they do not ignite. They do not trigger a sense of identification, pride or belonging and cannot become effective.<\/p>\n<p><b>Company values are deficit-oriented<\/b><\/p>\n<p>With a new culture, the transformation should succeed and the company should remain successful. Everyone sees what is not going well and what needs to be changed. To do this, new values are introduced that are aimed at eliminating the old ones with new behaviors.<br><strong>Problem: <\/strong>These values often remain empty words. A company does not become agile by being anchored in a core value. The introduction of ambitious development values often leads to a feeling of resignation rather than identification.<\/p>\n<p><b>This is how it can work: Authentic corporate values<\/b><\/p>\n<p>Corporate values have a magical effect when they represent what makes the company unique. When employees find the essence of the company. When they know what is meant and what it means to them. When it gets to the heart of why it is this company and no other.<\/p>\n<p>Our recommendation for shaping corporate values: Take a look at the history of the company and its DNA. Talk to the people who stand out in the company. The question of uniqueness.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49c63ab e-flex e-con-boxed e-con e-parent\" data-id=\"49c63ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baa0c64 elementor-widget elementor-widget-text-editor\" data-id=\"baa0c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Picture: Andre Miranda via Unsplash<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2886616 e-flex e-con-boxed e-con e-parent\" data-id=\"2886616\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Unternehmenswerte m\u00fcssen authentisch sein. Sonst funktioniert es nicht. Unternehmenswerte werden h\u00e4ufig mit gro\u00dfem Aplomb eingef\u00fchrt, dann aber nicht gelebt. Sp\u00e4testens nach ein paar Jahren sind sie entweder vergessen oder zum Witz mutiert. Warum entfalten Unternehmenswerte nicht die beabsichtigte Wirkung? Unternehmenswerte sind austauschbar Kernwerte bed\u00fcrfen keiner \u00e4u\u00dferen Begr\u00fcndung. Sie sind das, was das Unternehmen ausmacht, sozusagen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3012","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unternehmenswerte m\u00fcssen authentisch sein. Sonst funktioniert es nicht. - studio &oslash;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-oe.de\/en\/unternehmenswerte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unternehmenswerte m\u00fcssen authentisch sein. Sonst funktioniert es nicht. - studio &oslash;\" \/>\n<meta property=\"og:description\" content=\"Unternehmenswerte m\u00fcssen authentisch sein. Sonst funktioniert es nicht. Unternehmenswerte werden h\u00e4ufig mit gro\u00dfem Aplomb eingef\u00fchrt, dann aber nicht gelebt. Sp\u00e4testens nach ein paar Jahren sind sie entweder vergessen oder zum Witz mutiert. Warum entfalten Unternehmenswerte nicht die beabsichtigte Wirkung? Unternehmenswerte sind austauschbar Kernwerte bed\u00fcrfen keiner \u00e4u\u00dferen Begr\u00fcndung. 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